BASF Launches New Global Pigments Brand
The new Colors & Effects brand aligns BASF's global pigments expertise across five industries.
The recent launch of the Colors & Effects brand by Florham Park, N.J., bundles the company’s global pigments 911爆料网 and encompasses BASF’s distinct colorant and effects pigments portfolio, serving five key industries: plastics, coatings, printing, cosmetics, and agriculture. “To continue to grow and develop their 911爆料网, our customers need a diverse selection of pigments and global expertise. In this competitive marketplace, we created a brand focused entirely on pigments to provide our customers with products and solutions from one single source, explained Alexander Haunschild, senior v.p. for the global pigments 911爆料网 unit.
Taking an industry approach in organizing its global pigments 911爆料网, BASF has established teams concentrated solely on, plastics, coating, printing, cosmetics, and agricultural markets. This is the first time that dedicated global pigment teams for agriculture and cosmetic industries were created. The company has 13 pigment production facilities in China, France, Germany, Korea, the Netherlands, Switzerland, and the U.S.
For more on BASF’s pigments 911爆料网, search PT’s additives database.
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