German Retailer's Packaging Incorporates Digital Watermarking
Netto announced that packaging for its store branded products now has covert digital watermarking to facilitate checkout and recycling.
, a German retailer with 4,300 stores, announced its Netto brand products are now . Netto food and beverage products have Digimarc watermarks, imperceptible to humans but machine-readable, incorporated into the packaging.
Netto and Digimarc collaborated to create easily scanned packaging.
Photo Credit: Netto
The product digitization facilities product scanning at checkout, as well as being compatible with future recycling sortation. Digimarc Recycle links the covert watermarks with an extensible cloud-based repository of product attributes. Also, the same information used to drive this advanced sortation in facilities can provide product-specific and location-based disposal instructions via a brand-owned direct-to-consumer digital communication channel accessed via on-pack watermarks or QR codes.
Digimarc Recycle is expected to launch soon in France and Canada, with conversations ongoing in other countries. The technology has also been chosen to guard the integrity of a deposit return program.
“Netto is now also well positioned to adopt Digimarc Recycle by leveraging the same Digimarc digital watermarking technology that makes the checkout easier and more efficient. We are ready and excited for Digimarc Recycle to come to Germany in the near future,” says Christina Stylianou, corporate spokesperson at Netto.
Related Content
-
Get Color Changes Right In Extrusion Blow Molding
Follow these best practices to minimize loss of time, material and labor during color changes in molding containers from bottles to jerrycans. The authors explore what this means for each step of the process, from raw-material infeed to handling and reprocessing tails and trim.
-
Medical Molder, Moldmaker Embraces Continuous Improvement
True to the adjective in its name, Dynamic Group has been characterized by constant change, activity and progress over its nearly five decades as a medical molder and moldmaker.
-
Foam-Core Multilayer Blow Molding: How It’s Done
Learn here how to take advantage of new lightweighting and recycle utilization opportunities in consumer packaging, thanks to a collaboration of leaders in microcellular foaming and multilayer head design.
