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The new line of ABS resins with up to 100% PCR content highlighted  by at K 2022 is now in use by manufacturer of sanitary fittings and fixtures . The company has opted to use grade Novadur Eco P2MC B50 for their next generation products. As part of their challenge to reduce the company’s ecological footprint, this globally leading manufacture of shower heads, hand-held showers and taps/faucets, they decided to look at the materials used for the production of their sanitary fittings.

Hansgrohe opted for the new grade as it would not compromise its high-quality standards and adjustments to production would be minimal. The bio-attributed Novodur grades fullfill these demands

 As they offer identical properties as the conventional material – including surface quality, impact strength, high flowability and, in the case of Novodur Eco P2MC B50, suitability for electroplating. The material is also a plug-in solution not requiring any changes to the production setup.

At the same time, Novodur Eco B50 grades offer product carbon footprint (PCF) savings of up to 71% . Hansgrohe’s CEO Frank Semling said, “We are extremely pleased that the transition to the new sustainable Novodur Eco P2MC B50 was very swift and completely hassle-free. We are excited to be the first Ineos Styrolution customer in our industry to change to the new bio-attributed material. We encourage more companies in all industries to make the switch to sustainable materials to jointly improve our CO2 footprint and achieve the goals defined in the Paris Agreement.”