Netstal Unveils New Branding
The rebranding will include a new slogan, logo, color scheme, corporate website and the Axos 9 controller, all of which will be on display at Fakuma.
Under the new slogan “Your Best Choice,” Swiss injection molding machine manufacturer Netstal has undertaken a rebrand ahead of the show (Oct. 17-21; Friedrichshafen, Germany). This branding operation includes a revision of the company’s familiar diamond-shaped logo and the adoption of dark blue and white as standard brand colors. In support of these changes, the company has launched a revised website, offering user-oriented filter options for machine selection, including application area, drive technology, shot weight and tie-bar distance. Data sheets are available for download with either metric or imperial units of measurement.
On the equipment side, the company has switched its machines over to the new Axos 9 controller. The dominant colors for the machines are now dark blue and white, with 3D logos in chrome-plated steel. The new design concept will debut at Fakuma 2023 (Hall B3; Booth B3-3119).
In 2019, Netstal, while its logo remained on machines, was absorbed under a new brand of parent company KraussMaffei Group: KraussMaffei High Performance AG. In 2021, Netstal once again became an independent unit of KM, with the dissolution of KraussMaffei High Performance AG.
Adapted color and branding concept of Netstal machines using the Elios 4500. Photo Credit: Netstal
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